Trademark applications (and registrations) provide you with resources to protect your business and investment; in realization they will become your most effective business asset. There is a common misconception that registering a company, purchasing the urls and registering for tax purposes provides you with the legal rights to protect your brand. This just isn't the case; only an authorized trademark can provide you with the legal backing to secure your venture and its future methods.
Questions often arise as to if to register a trademark. The simple answer is that it is imperative, providing the only form of protection that provides exclusive legal rights to utilize the company trademark for that specific goods and services, both in the offline and online environments; affording the business the ability to stop others from using your brand and potentially damaging the reputation of the company.
In respect to a trademark application, numerous aspects surrounding the brand and image of the company can be protected. Such as logos, phrases, taglines, colours, fonts and images. Furthermore, trademarks are registered for particular goods and services. The inclusion of a written description for this business' offerings provides the legal specifics of a security program. It is important that the range of products and/or services that corporation produces is correctly classified into one of the 45 separate categories in the market.
It is important to highlight that trademark applications are country specific. For instance, this means that should you have a trademarked business in New Zealand that currently is trading, or is proposing to trade, in Australia you should protect the company and business conception nationwide too. Having rights to the brand, logo and product offerings in New Zealand does not mean that you have the same rights in Australia; a separate trademark objection India application must be wrote.
The process of a trademark application in both mentioned countries is very similar; however, there are longer confirmation times when applying for an Australian based trademark. The trademark application process in both countries are registered on a 'first to file' basis, which means that if another business or individual files a trademark application prior to your own, then they may gain the legal rights utilize the trademark. Once computer software is received, the trademarks office examined the application, searching for any potential issues in the application itself. It is then advertised for what is termed an 'opposition period', which enables other to lodge a complaint or objection re the utilization of. However, objections are rare and the majority of trademark applications progress straight through to registration. When the trademark registration is approved, the business will receive certification and approval staying the exclusive user for this specified trademark for all the different goods and services applied for under the application.